October 2018


Choosing A Digital Agency Finding a digital agency is difficult as there are so many agencies to choose from. But if you have an online business and want to establish your brand then it is important that you choose the right agency for you. A digital agency should offer a full range of services such as SEO (search engine optimisation), e-commerce websites, email marketing and social media to name but a few. But no two digital agencies are the same when it comes to the level of personal service. A customer-focused agency A digital agency should be customer focused. They should concentrate on your business goals and work hard on your behalf to help you achieve them. They should implement a strategic marketing plan which includes a variety of marketing methods, e.g. PPC (Pay Per Click) to raise your online profile and drive traffic to your website. Treating every customer as an individual A good digital agency will develop a plan which is tailored to the individual. Your individual plan will contain a set of aims and objectives that can only be achieved over a period of time.

Its progress will be monitored over a set timescale and measured in order to assess its effectiveness. We work closely with you, making changes as and where necessary but always the following consultation with yourself. Your feedback is welcome. Knowledgeable and experienced agency To be successful at marketing – both online and offline – requires knowledge and experience of the latest technologies and customer base. A professional digital agency will adopt a multi-disciplinary approach which incorporates the talents of various specialists. Adaptive does this by utilising the talents of our web developers, copywriters, SEO consultants, marketing consultants and social media experts who work together to promote your business. Use a range of marketing platforms In order to get the results you want you to have to use a range of methods, channels and platforms. This includes email marketing, social media and paid search but also includes more 'traditional' methods such as advertising and PR. And don't forget about mobile technologies. Mobile communication is a fast growing market with an increasing number of people using smartphones to access the web. To ensure that you have a mobile presence in the form of a mobile version of your website and/or an app. Make sure that the agency you choose to work with uses all the available marketing platforms which include mobile web for your benefit. Feel free to send me more job.